Some of the advantages of email marketing are reduced overhead costs, it reduces time, less efforts, helps to promote your brand, and increases communication with customers.

Marketing automation platforms are for organizations of all sizes. For small organizations, marketing automation allows you to stretch your limited resources and reach just as many prospects as any larger sized entity. For larger organizations, automated processes help keep campaigns organized to make sure you do not lose sight of your contacts

Trying to chase down hundreds of conversion paths could be difficult. Marketing automation connects multiple touch points and marketing channels including social media, email marketing, and content marketing. Marketing automation makes it easier to send personalized, one on one targeted messages.