To come up with good ideas for subscription boxes, it is important to determine the niche market, what the competitors are doing in that specific market, and the profile of the potential customer.

It is not imperative to have the first shipment ready before starting with marketing, but brands need to build a prototype box with the same quality and value of products as in the subscription boxes.

While planning the prelaunch of subscription boxes, brands have to decide the number of days the prelaunch will run, have an email signup goal, and create a prelaunch page and social media accounts.