A business card is all about first impressions, so the card you hand out should lucidly put across your professional values and encourage clients to reach out to you. At the same time, designing business cards involves multiple parameters, so it can also be a little confusing. We’re here to share some essential tips to help ensure that your business card stands out from the rest. Let’s get started!
Decide on the size and shape of the card
The first task is to decide the shape and size of your card. While doing this, keep in mind that it will also determine the amount of text you can fit onto the card. Based on your company’s image, you can try a conventional approach and opt for a horizontal card. Alternatively, you can pick a vertical design if you want to mix things up or opt for a customized shape that goes best with the offered product or service.
Less is more
Minimalism is the way to go with business cards as you have limited space to work. Also, all the elements on the card should be balanced, so don’t keep your logo small and text too big or vice versa. Besides, you should ensure that the design is both attractive and easy on the eyes. So, ditch the unnecessary text and stick to the essentials like the logo, name, address, website, and contact details. If your business is mostly digital, you can also provide your social media details on the back.
Be smart with colors and typeface
Keep in mind that using colors and typeface strategically can help you step up your branding. Your choices should resonate with your company’s style of working and its current marketing materials. If you are confused about what color scheme or typography would suit your brand the most, you can also get a graphic designer on board to assist you. Although an additional expense, a designer can help ensure that all elements used on your business card are of the right resolution and high on readability.
Test your card design
Don’t print your business card in bulk once it is designed. Instead, get only a few cards printed and take a test run by distributing the samples among friends and relatives for feedback. You can use both negative and positive views to add final touches to ensure that your marketing efforts are effective.